Reseller Policy

Last Updated: February 1, 2025

LolcowCo strives to ensure that our customers can enjoy our products without fear of adulteration, mishandling or spoliation.  Our products are intended and designed for sale only through LolcowCo.  This Reseller Policy helps ensure our customers receive authentic products and quality service, and thereby protects LolcowCo brand in the marketplace. This Reseller Policy strictly prohibits the distribution or sale of LolcowCo products by unauthorized resellers. Unauthorized resale, even of seemingly genuine products, harms customers and LolcowCo.  This Policy is intended to inform consumers and resellers, and explains the steps we take to deter unauthorized resellers.

Authorized Partners. Authorized Partners are businesses we trust.  They are authorized by contracts with LolcowCo to help make our products available in the marketplace.  Authorized Partners must meet specific requirements, and similarly, LolcowCo must meet their standards as well.  We use site visits, customer feedback and other measures to ensure those requirements are met.  As of the Last Updated date above, our US Authorized Partners include: LolcowTCG. When sold by an Authorized Partner, LolcowCo products stay within our chain of distribution.  Maintaining our chain of distribution helps us ensure product authenticity, ingredient integrity and hygiene and safety standards.  For these reasons, LolcowCo can only offer customer support for purchases from us and Authorized Partners.

Unauthorized Sellers. An “unauthorized reseller” is anyone selling products labeled as LolcowCo products outside our website and our Authorized Partner channels.  Unauthorized resellers may, among other things: (i) relabel and/or reseal other liquid products as LolcowCo products and/or in LolcowCo packaging, (ii) adulterate or dilute genuine LolcowCo products, (iii) resell genuine LolcowCo products that have been improperly stored or handled (such as by exposure to extended periods of freezing or high temperatures or UV light), (iv) resell genuine LolcowCo products marked as “not for retail sale” (or similar) or recalled from the marketplace, and/or (v) resell genuine LolcowCo products months or years after the date when an Authorized Reseller would no longer be permitted to sell them for quality, freshness or other reasons. In many cases, unauthorized resellers do not know whether the products they resell fall into the foregoing categories. Unauthorized resellers harm our mission and brand by compromising our ability to ensure that products with the LolcowCo name have been manufactured, shipped, stored and sold in accordance with our stringent integrity requirements.  Our marketplace monitoring shows that sales of unauthorized products routinely generate disproportionate customer support inquiries and poorer customer feedback.  This damages LolcowCo reputation for quality, integrity and satisfaction

Unauthorized resellers do not have our consent to sell merchandise labeled as LolcowCo products.  This includes anyone who obtains genuine LolcowCo products, even if purchased at clearance, and later resell them on marketplaces like eBay or Alibaba. LolcowCo products may not be sold by unauthorized resellers under any circumstances. Any sale or suspected sale of LolcowCo products by an unauthorized reseller will be reported to us and our marketplace-integrity partners.

LolcowCo Action. Because many resellers are not aware of the how their activities harm us and our customers, we strive to avoid adversarial language in our initial communications with them.  Unauthorized resellers are generally first contacted by one of our marketplace-integrity partners. However, we take legal action whenever necessary to defend the integrity of our products and our customers’ satisfaction.  If our initial efforts are ignored, LolcowCo will pursue formal actions against an unauthorized reseller.  Formal actions may include the initiation of lawsuits and notifications to third parties enabling the unauthorized reseller, like marketplaces (which generally prohibit inaccurate or misleading information in product pages).  These actions may result in financial penalties and suspension or loss of marketplace access.

To notify us of a suspected unauthorized sale of LolcowCo products, please contact us at: contactus@lolcow.co